'Dancing on Ice’ contestant and Celebrity Master Chef Nadia Sawalha will be joined by Dragon’s Den survivors and a host of historical characters, unveiling the new Friends and Family Edition of About Time board game at Toy Fair Olympia.

Nadia says: “I'd all but given up on board games. ‘About Time’ has re-ignited all that childhood excitement I used to experience all those years ago from a group of friends and family sitting round the table laughing, fighting and storming off all over a board game.

“What I love about this game is that even if you’re a bit of an ignoramus (like me) you can still potentially win, and along the way will have learnt amazing facts that you can impress other people with. This game will take centre stage in my house for many years to come.“


Iconic revolutionaries including Che, Martin Luther King, John Lennon - and a gorilla! - will be seen walking around Toy Fair carrying placards protesting that it is About Time for a New Board Game. So come and play the game with Nadia at Stand UL164, meet the inventors and have a hug with a gorilla!

Fresh from their double award-winning season in the USA, About Time is back with a new best ever edition in the UK for 2011. The Friends & Family Edition has simpler rules and more popular questions bursting with pop culture and 21st century events.  If it made the headlines, it’s in there!

Having survived the onslaught of Dragon's Den in 2007, the Brighton-based entrepreneurs are having the last chuckle as consumers are snapping up About Time, with Waterstones and Foyles having recently joined their growing list of stockists.